This distillery visualization project included two different tasks. Namely, we needed to do still CG images of the space and also VR 3D rendering for a full immersion experience.
After the successful completion of the project, we wrote this case study to walk you through our process and show you what goes into producing those kinds of CGI.
3D rendering for marketing explained: five formats from still renders to VR, what CGI changes for campaign budgets and timelines, and why rendered visuals pass for photography in ads.
How the classic white background shot is produced with a camera, why Amazon demands pure white, and when rendering it from a 3D model wins on cost and consistency.
Today, when virtually anyone can start a business, product brands face fierce competition. Especially so, in the field of ecommerce. Because customers get particularly picky when shopping online. Since they have no physical contact with products and are supposed to make their decisions based just on pictures, the latter must be appealing and convincing enough. Which is why every company is constantly after ideas for creative product photography.
As the saying goes, if the business is not on the internet, then the business will be out of business. Well, being on the internet does not always mean efficiently attracting potential customers and weighty influencers. If a company has no idea where the money vanishes, then its social media strategy should be reviewed. Otherwise, it may lead to greater disappointment and substantial losses. And that is where 3D modeling for product imagery comes to play.
