Amazon is a godsend for all kinds of product brands as the platform allows access to
hundreds of millions of customers on a daily basis. The single Prime membership program boasts 200 million participants worldwide, and more and more people keep joining it. As for the revenue, between June 2019 and May 2020, US small and medium businesses made $160,000 on average on Amazon.
This distillery visualization project included two different tasks. Namely, we needed to do still CG images of the space and also VR 3D rendering for a full immersion experience.
After the successful completion of the project, we wrote this case study to walk you through our process and show you what goes into producing those kinds of CGI.
3D rendering for marketing explained: five formats from still renders to VR, what CGI changes for campaign budgets and timelines, and why rendered visuals pass for photography in ads.
How the classic white background shot is produced with a camera, why Amazon demands pure white, and when rendering it from a 3D model wins on cost and consistency.
Today, when virtually anyone can start a business, product brands face fierce competition. Especially so, in the field of ecommerce. Because customers get particularly picky when shopping online. Since they have no physical contact with products and are supposed to make their decisions based just on pictures, the latter must be appealing and convincing enough. Which is why every company is constantly after ideas for creative product photography.
