Photoreal 3D render of a classic sports car parked on a black sand beach under a cloudy sky
3D product rendering

3D product rendering services

Photographs of a product, taken without a camera. Silo shots for retail, scenes for campaigns, macro for the detail that sells. We render from your 3D model, or build the model first and shoot everything from it.

From $1an image when a catalogue runs as a batch
From $120an image with a scene around it
3 to 5 daysa full set for one product
Any resolutionweb, marketplace or print

What you get out of a 3D product rendering project

One scene is set up once, and then it answers every request the marketing calendar makes of it.

Silo images on white

Clean shots for the shop, the marketplace and the spec sheet, from any angle, with a transparent background when you need one.

Scenes and lifestyle

A kitchen, a street, a beach at the hour you choose. The set is built in 3D instead of booked, and the weather always cooperates.

Macro details

Stitching, chamfers, knurling, the grain of a material. The shots that answer the quality question at full screen size.

Cutaways and exploded views

What sits inside the product, which no photograph of a closed unit can show, and which costs render time because the model is already built that way.

Colourways and variants

Every finish, fabric and print from the same scene. A new colour is an afternoon, not another shoot.

Frames for spins and film

The same lighting exports as a 360 sequence for the product page or as the first frames of an animation.

Why brands render products instead of photographing them

A photoshoot
  • Waits for a finished sample to reach the studio
  • Studio, set, crew and retouching for every product
  • A new colour or finish means shooting again
  • Location, daylight and weather are out of your hands
Rendering
  • Starts from CAD or drawings, before the first unit exists
  • The scene is built once and reused for the next launch
  • Colours and finishes swap inside the same scene
  • Any place, any hour of the day, on the day you need it

The economics change with the second image, not the first. A photoshoot charges you again for every angle, every colour and every campaign, while a scene that is already built charges render time.

A few of the 3D product renders we have made

A small selection out of what goes through the studio in a year. Every image below started as a 3D model, nothing here was photographed, and nothing was retouched from a photograph.

3D render of a neon lit city street at night with a car driving away through wet asphalt reflections

A whole scene, not just the productWet asphalt, neon signs, palms and traffic lights, all modelled and lit. When a campaign needs a place that does not exist, it gets built the same way the product does.

3D render of a black classic sports car on a plain white background

The same car on whiteThe scene from the top of this page, relit as a silo shot. One model, one afternoon, two completely different images.

Macro 3D render of the rear light and badge of a red classic car

Macro on a painted surfaceClear coat over red paint, chrome trim and a glass lens. At this crop the reflections are what the eye checks first.

3D silo render of a cordless stick vacuum cleaner on white

Retail silo setThe angle marketplaces ask for, on pure white, with the whole product sharp from handle to floor head.

3D render of a cordless stick vacuum cleaner on its wall dock in a bright room next to a chest of drawers

The same unit in a roomDaylight from a window, the dock on the wall, a floor that reflects just enough. No apartment was rented and no unit was shipped to it.

3D render of pastel coloured razors arranged on a tiled surface with leaves

Styled flat layFive colourways of the same handle, laid out on tile with props. The set exists only as a file, so the next colour costs an afternoon.

3D silo render of a yellow janitorial cleaning cart with buckets and a mop wringer

Equipment for a catalogueMoulded plastic, printed warnings and a lot of small parts, rendered at the size a spec sheet actually uses.

3D render of a gold skeleton watch resting on a rock on a lunar surface with a lander behind it

A watch on a set that does not existA skeleton movement under sapphire, on a moon that was modelled along with the lander behind it. The product and the place come out of the same scene.

3D render of a ring with a red stone and pearls on a pink background with berries

Jewelry with a set built around itA pastel set, berries as props and a stone that has to look cut rather than moulded. The whole scene is 3D, props included.

3D render of a black lounge chair in front of a lit fireplace in a modern living room

Furniture in a roomThe chair is the product, the apartment is built around it. Fire, daylight and the reflections in the floor come out of the same render.

3D render of brown leather tassel loafers standing on cobblestones

Footwear on locationFull grain leather with the creases a worn shoe has, on a street that was modelled rather than found.

3D render of two folding drones on a dark grey background

Electronics on a dark setMatte plastic, a glass lens and carbon arms. Dark sets are where cheap renders fall apart, because everything is edges and reflections.

3D render of two blue portable speakers floating against a deep red background

Colour led advertising shotA single product, two positions and a colour block behind it. The kind of frame a campaign needs and a studio charges a day for.

What makes a 3D render read as a photograph

Buyers do not study renders. They glance at them, and something either feels off or it does not.

Light with a size. A studio softbox is a metre wide, and that width is what shapes the highlight. Light from a point gives hard edges no photograph has.
Materials with wear. Uneven roughness, a faint fingerprint, a scuff at the corner. A perfectly clean surface is the fastest way to look computer generated.
The contact shadow. Where the product meets the surface decides whether it sits on it or floats above it, and it is the first thing that gives a composite away.
Camera behaviour. Focal length, depth of field and a trace of fringing at the edges. Cameras do this without being asked, render engines only when you ask them.
Grain and colour. A render dropped into a catalogue of photographs has to match their grain and colour profile, otherwise the clean one is the image that looks wrong.

Rendering and modeling are separate stages and are billed separately. If the difference matters for your brief, we go through it in 3D modeling and rendering: what the difference actually is.

How a 3D product rendering project runs

01

Shot list

You send the angles, the formats and where the images will run. That list decides the quote more than the product does.

02

The model

You send your 3D file, or we build it from CAD, drawings or photos and send the geometry for approval first.

03

Look development

Materials and lighting on one test frame. The look is agreed on that frame before the rest of the set is produced.

04

The set

The full run of images arrives in the resolutions you asked for, sized for the shop, the marketplace and print.

05

Revisions

Two rounds of changes come with the project, not as an extra line at the end of the invoice.

Where these renders end up

The same set usually has to work in four places at once, so we deliver it sized for all of them.

  • Product pages and marketplaces: silo on white, the angle count each platform asks for, transparent backgrounds when the template needs them.
  • Campaigns and social: scenes and crops in the ratios each channel eats, built from the same file as the catalogue shots.
  • Print: catalogues, packaging and trade show panels at print resolution, prepared a day longer than web sizes.
  • Sales material: cutaways, exploded views and comparison frames that explain a product a photograph cannot open up.
  • Design and presentation: review frames while the product is still being decided, and pitch decks for retailers and investors that show a finished object months before it exists.
3D render of a handheld vacuum cleaner unit on a dark textured surface

3D product rendering price and timing

Images are quoted per shot, and anything beyond the agreed package is billed at 20 USD per hour. The figures below are the starting points: a shot on a simple set costs what the table says, and a scene that has to be built from scratch is quoted on the hours it takes. If the model does not exist yet, the modelling is quoted on top, which is the bigger part of a first project.

What you orderPriceDeliveryWhat that looks like
A silo image on whitefrom $11 to 2 daysOne angle, product only, ready for the shop and the marketplace. A single shot is around 20, and in a batch across a catalogue the per image price falls to about a dollar.
An image with a scenefrom $1202 to 3 daysA simple set starts there. A full environment, a street or an interior built from scratch, is quoted by the hour.
A new finish or colourwayfrom $60same setA colour, fabric or print applied to the model you already have.
A full set for one productfrom $3603 to 5 daysThe model, the finishes and the renders, quoted as one project.

Delivery counts from the brief. Two rounds of revisions are included, and the files come in any resolution you name, for web or for print. The full breakdown by product category is in the price list.

See the full price list

3D product rendering FAQ

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