What holds the key to consumer engagement in the fiercely competitive world of product marketing? It’s visually stunning imagery. In this aspect, one groundbreaking tool that can make all the difference is 3D modeling for product lifestyle images. Let’s delve into five reasons why it is a must for your Internet product marketing campaign!
High-quality textures are crucial for achieving photorealism in product 3D visualization. To create them, 3D artists need photos of materials. But not every manufacturer knows how to photograph textures for 3D modeling and rendering to get the most life-like visuals. And that, in turn, can lead to delays in the process of making the CG visuals or even poor final results.
Amazon is a godsend for all kinds of product brands as the platform allows access to
hundreds of millions of customers on a daily basis. The single Prime membership program boasts 200 million participants worldwide, and more and more people keep joining it. As for the revenue, between June 2019 and May 2020, US small and medium businesses made $160,000 on average on Amazon.
This distillery visualization project included two different tasks. Namely, we needed to do still CG images of the space and also VR 3D rendering for a full immersion experience.
After the successful completion of the project, we wrote this case study to walk you through our process and show you what goes into producing those kinds of CGI.