High-quality textures are crucial for achieving photorealism in product 3D visualization. To create them, 3D artists need photos of materials. But not every manufacturer knows how to photograph textures for 3D modeling and rendering to get the most life-like visuals. And that, in turn, can lead to delays in the process of making the CG visuals or even poor final results.
Amazon is a godsend for all kinds of product brands as the platform allows access to
hundreds of millions of customers on a daily basis. The single Prime membership program boasts 200 million participants worldwide, and more and more people keep joining it. As for the revenue, between June 2019 and May 2020, US small and medium businesses made $160,000 on average on Amazon.
This distillery visualization project included two different tasks. Namely, we needed to do still CG images of the space and also VR 3D rendering for a full immersion experience.
After the successful completion of the project, we wrote this case study to walk you through our process and show you what goes into producing those kinds of CGI.
As a result of the Covid-19 pandemic, people are now buying online more than ever. In 2020, about 62% of Americans reported going to physical stores less, while 52% reported shopping online more. Because of that, brands are looking for ways to win new customers by upping their digital marketing game. And since all the product companies are at it, the competition at the moment is absolutely insane. But smart business owners are still coming up with ways to beat their rivals. For instance, many are doing that by employing different types of 3D rendering in the creation of marketing visuals.
Many product companies find it challenging to get high-quality white background product photography for their ecommerce listings, catalogs, and promo campaigns. There’s never enough time to prepare the visuals for new launches, and it’s always so expensive to shoot real items. At the same time, rolling out sub-par images can directly affect online sales in a negative way. Especially now, as ecommerce is constantly on the rise, with customers relying on pictures alone when making purchasing decisions.