This distillery visualization project included two different tasks. Namely, we needed to do still CG images of the space and also VR 3D rendering for a full immersion experience.
After the successful completion of the project, we wrote this case study to walk you through our process and show you what goes into producing those kinds of CGI.
As a result of the Covid-19 pandemic, people are now buying online more than ever. In 2020, about 62% of Americans reported going to physical stores less, while 52% reported shopping online more. Because of that, brands are looking for ways to win new customers by upping their digital marketing game. And since all the product companies are at it, the competition at the moment is absolutely insane. But smart business owners are still coming up with ways to beat their rivals. For instance, many are doing that by employing different types of 3D rendering in the creation of marketing visuals.
Many product companies find it challenging to get high-quality white background product photography for their ecommerce listings, catalogs, and promo campaigns. There’s never enough time to prepare the visuals for new launches, and it’s always so expensive to shoot real items. At the same time, rolling out sub-par images can directly affect online sales in a negative way. Especially now, as ecommerce is constantly on the rise, with customers relying on pictures alone when making purchasing decisions.
Ecommerce video marketing has become integral to the product promotion process. Given current global developments, online shopping has become the optimum choice for most individuals. According to DigitalCommerce 360, as compared to July last year, online sales increased by 55% to $66.3 billion this time. Furthermore, as per CBC, purchases have nearly doubled at 99.3% during the period.
At the same time, higher conversion rates are associated with the use of videos in promotional activities. In fact, most customers prefer learning about new goods from this type of content. That is why manufacturers need to devote considerable time and money to make sure that their video marketing strategies are on par. And so, here are 6 ways in which one can make the most out of video marketing for ecommerce.
Today, when virtually anyone can start a business, product brands face fierce competition. Especially so, in the field of ecommerce. Because customers get particularly picky when shopping online. Since they have no physical contact with products and are supposed to make their decisions based just on pictures, the latter must be appealing and convincing enough. Which is why every company is constantly after ideas for creative product photography.
