Augmented reality marketing has made a spectacular entrance into the furniture business with the industry giants such as IKEA, Wayfair, Ashley furniture, Houzz, even Amazon. And as sales figures show, these companies were extremely smart to adopt AR.
PRODUCT SHOTS VS LIFESTYLE IMAGES FOR FURNITURE: WHICH TOOL TO CHOOSE?
Product shots and lifestyle 3D imagery are an effective instrument to showcase and promote the furniture. Product Modeling allows to get the most advantageous view of an object, with a perfectly chosen background and without any additional troubles such as transport, studio and decor rent.
FURNITURE RENDERING: WHAT IT COSTS, HOW IT WORKS AND WHEN IT BEATS A PHOTO SHOOT
3D product rendering and furniture photoshoots are basically two different ways to get the same thing: impactful visual materials for a furniture collection. For upon the first impression literally depend the purchase.
FURNITURE MARKETING IDEAS: THE FULL PLAYBOOK FROM SOCIAL POSTS TO SEASONAL CAMPAIGNS
A furniture marketing playbook: social post types that get shared, advertising and seasonal campaigns, content marketing, customer experience tools and the product imagery that powers every channel.