TYPES OF PRODUCT ADVERTISING: A DIVE INTO ONLINE AND OFFLINE STRATEGIES
NewsNavigating types of product advertising can seem challenging. It is especially so today, amidst the evolving market dynamics. The blend of traditional and digital methods provides marketers with diverse strategies. And each has its...
AMAZON IMAGE REQUIREMENTS: SIZES, FORMATS AND RULES FOR EVERY SLOT
NewsAmazon is a godsend for all kinds of product brands as the platform allows access to hundreds of millions of customers on a daily basis. The single Prime membership program boasts 200 million participants worldwide, and more and more...
VR 3D RENDERING FOR AN IMMERSIVE DISTILLERY EXPERIENCE: CASE STUDY
NewsThis distillery visualization project included two different tasks. Namely, we needed to do still CG images of the space and also VR 3D rendering for a full immersion experience. After the successful completion of the project, we...
3D RENDERING FOR MARKETING: FIVE FORMATS AND WHAT EACH ONE SELLS
News3D rendering for marketing explained: five formats from still renders to VR, what CGI changes for campaign budgets and timelines, and why rendered visuals pass for photography in ads....
WHITE BACKGROUND PRODUCT PHOTOGRAPHY: HOW IT IS SHOT AND WHEN A RENDER DOES IT BETTER
NewsHow the classic white background shot is produced with a camera, why Amazon demands pure white, and when rendering it from a 3D model wins on cost and consistency....
CREATIVE PRODUCT PHOTOGRAPHY: 6 TYPES OF PRODUCT IMAGES THAT BOOST SALES
NewsToday, when virtually anyone can start a business, product brands face fierce competition. Especially so, in the field of ecommerce. Because customers get particularly picky when shopping online. Since they have no physical contact...
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