Category Archive

Product shots and lifestyle 3D imagery are an effective instrument to showcase and promote the furniture. Product Modeling allows to get the most advantageous view of an object, with a perfectly chosen background and without any additional troubles such as transport, studio and decor rent.

3D product rendering and furniture photoshoots are basically two different ways to get the same thing: impactful visual materials for a furniture collection. For upon the first impression literally depend the purchase.

According to Market Monitor Consumer Durables, there was a large number of bankruptcies and closings in 2016 among the furniture stores. And that when the housing market situation is excellent, private consumption – high and the wages – growing. With all these factors, furniture businesses should be thriving!

It’s increasingly difficult for a furniture brand to draw attention of potential customers. For in order to do that, it needs to differentiate itself in a congested market and communicate with a potential client before competitors do.

Content-marketing refers to systematically providing the Target Audience with consistent, useful and interesting content. To understand its value for furniture e-commerce, let’s remember the stages of a purchase decision.