3D product renderings offer a wide range of visual materials that can be used for any kind of marketing. Computer-generated imagery made by a 3D rendering studio works equally well for catalogs, online and offline ads and e-commerce platforms.

Speaking of online shopping, Amazon is undoubtedly one of the most famous e-stores and a very competitive playground. Every year the number of its sellers increases by 1 million, so Manufacturers and Marketers fight fiercely for buyers’ attention. To show up on the market and attract customers, a brand needs an outstanding promo material. The product has to be showcased from various angles with all its modifications. This means that a photo shoot can become a significant expense for a company. To be more specific, they have to pay for prototypes, rent a studio and transport, buy matching decor to build a nice scene, etc. Naturally, Marketers will prefer spending less on visuals and investing more in ads and Amazon profile improvement. So, which one is a winner when it comes to e-commerce - photography or product 3D renderings? Read up to find the best way to present goods on Amazon and sell more!

Traditional photography works for products that are already manufactured, but how to take pictures without a physical sample? With 3D technologies, a Manufacturer can get stunning promo images to work on-demand or start a pre-sale even before producing the item. Using 3D product renderings, Marketers can survey the audience to find out which version buyers like the most. Thus, 3D rendering helps to minimize the financial risks of the company at the pre-sale stage.

Pre-sale is possible on Amazon, however, one should know that the maximum delivery date for sellers is 30 days. The Amazon team constantly monitors the situation and controls traders to prevent fraud. So, if the pre-order deadline exceeds 30 days, the platform team cancels the order and can even close the seller’s account. If a product is not manufactured on time, and photos could not be taken, then a company loses pre-orders and risks to be banned on Amazon permanently. On the other hand, having 3D renderings, Manufacturers can start pre-sale and keep on working on the production simultaneously — no risks and no rush.

In order to promote a product, Marketers and Manufacturers must have high-quality pictures of every piece in all modifications. Whatever the variations are — colors, fabrics, design features — all these options should be presented in Amazon listing.

Making a catalog is a huge amount of work for a photographer and a big expense for a company. Every new design option, even the smallest changes, requires a new photo set. Moreover, a Manufacturer has to remake a physical sample first. At the same time, 3D Artists can change and adjust a model in 3ds Max software just in a couple of clicks and then produce updated renderings. For example, choosing another color and material or adding new design elements has never been so easy.

Whether Marketers and Manufactures need a photo of one object or an entire collection, they have to rent a photo studio, lighting equipment, backdrops, and decor for staging the scene. These are already quite high costs, not to mention the fee of a photographer and a decorator. Unlike photos, 3D product renderings do not require these spendings — Marketers pay only for turnaround time. Of course, the price for product image rendering can be different, depending on the complexity of a project. However, a good 3D firm not only guarantees high-quality renders but can save clients’ money by using ready 3D scenes. For example, UFO 3D has more than 10 000 ready-made scenes, so Marketers can choose a suitable one and save money for a marketing campaign.