Great product shots are marketing masterpieces, usually seen as excessive by the majority of furniture businesses. This is somewhat reasonable – after all, decent photos can be taken with a mobile phone and the only thing that’s needed is a sheet of white material for backdrop. Why would anyone spend more for ad pictures? Well, evidence suggests that high-quality images have stronger effect on potential clients than DIY or just cheap ones. In fact, modern CGI can both look gorgeous and be relatively cheap at the same time. Join us as we explore 3D advertising materials: what makes them effective, how they are made and how they can benefit your company.

There is a lot to tell about CGI visuals that are used for marketing, but there are three main factors that make them great. First off, 3D professional product pictures are created faster and cost a few hundred dollars cheaper than professional photos – while looking on par with them. That is a huge opportunity for companies that want gorgeous ads without paying a small fortune for them. Secondly, great product shots are attention magnets. There is a general consensus that the better an item looks, the more likely customers are to buy it, and 3D graphics are eye candies that make potential clients interested in what a business has to offer. Lastly, 3D modeling products are versatile and reusable. Every asset is highly customisable, so pictures can be remade for any purpose or occasion with minimal effort. This is great for businesses that want to have a stock of promotional materials that look unique enough to be used time and time again for seasonal events and holidays.

So, great product shots made with 3D modeling software are awesome, but how to use them effectively? Obviously, CGI is best suited for online platforms, but there are several ways to apply it. First, there are the product websites, which require detailed shots of items that the business sells, so that clients can pick what they want to buy. Next, there are social media pages that require truly great product shots in order to grab attention of viewers – lifestyles are perfect for that. Product banners serve a similar purpose – pictures have to contain the most visual information about the goods to make site visitors want to click on the banner. And finally, there are portfolios and catalogues, which are quite similar in purpose, but different in means of distribution. The former show the best goods company has to offer and the latter show what products are being sold at the moment, emphasizing the best ones with fancier and more detailed shots.

Now for the technical details. Just ordering “some great product shots” is not enough – 3D specialists need some information to work with, unless the company wants to receive disappointing results. So, here’s a bit of 3D product shots typology 101. First, there are the white background images, which serve the purpose of filling in catalogues and showcasing the goods on their own. Next, there are lifestyles – the eye candies of catalogues and portfolio fillers, showcasing items within appropriate context. There are also scale shots, that are useful for product collections with different sizes – to see how big they are in relation to each other and rooms where those pieces belong to. Detail shots focus on the opposite – showcasing details of individual pieces, such as material quality, patterns or stylistic elements, if that’s the selling point of the goods. Finally, there are group shots, that are just catalogue fillers for series of products and 360-degree shots, showcasing specific items from every angle.

In order to cooperate with 3D modeling studios, it’s important to know how product CGI is made. Every picture begins with a basic polygonal model, defining dimensions and shape. Then come light sources, because items without shadows and reflections are uncanny, to say the least, and it’s easy to add lighting during the early stage of the process. Obviously, great product shots are nothing without a scene, be it a white background or a specific place where a piece of furniture is usually located, so the next step involves moving the item from the digital void into a digital room. Then the object and the scene is textured, which is basically the final stage of the project pipeline. Now all that is left is to do some necessary editing and other post production, and voila – the marketing masterpiece is ready and waiting to be delivered to the furniture company.

But wait – there’s more, as one advertising guru would say. For example, CG pictures can be provided in multiple variations. This will allow clients to choose color or material options of the goods that suit them, which would optimize marketing of furniture collections for retailers. Furthermore, contrary to traditional photography, great 3D product images are created with minimal involvement from businesses that ordered them. Finally, 3D means creative freedom, so furniture producers and retailers can go wild – multiple POVs, adding people to lifestyles to make them seem more real and tangible, setting shots during different times of day and so on.

So, CG great product shots. Are they worth the investment? Absolutely. No need to go DIY, just order photorealistic 3D promotional materials that, when used appropriately, can sell your goods better than any words or descriptions. CGI is a versatile solution for any marketing needs, so make use of them at every opportunity. Want your furniture to be a star on product websites and portfolios? Get high-quality 3D models that would make your goods client magnets with our 3D modeling services!