3D Modeling Technology: 5 Industries in Which Brands Benefit From It Greatly
Most people associate 3D modeling technology with computer games, cartoons, and special effects in Hollywood movies. But in fact, its usage is much wider than this. Yes, 3D graphics are a vital and integral part of the entertainment industries. But with the fantastic capabilities of 3D modeling, it would be unreasonable to stop just there.
So, there are plenty of other industries that benefit from this technology in their own ways. 3D modeling can be used to test and improve the design of new goods, customize items, create catchy ads, and more.
So it is no wonder that 3D models for products have become a game-changer for many businesses. Keep reading to learn how 3D modeling is transforming 5 big industries!
The advent of 3D modeling technology is changing the face of the fashion world. Now, designers can refine new outfits to perfection before they are manufactured. A realistic 3D model of a garment can be tweaked in 3D software until the author of the design finds it perfect, and only then the manufacturing process begins.
The shoppers benefit from 3D modeling as well. Now, many brands invest in AR applications that allow customers to try on items without going to a brick-and-mortar shop. For instance, there are AR apps where buyers can enter their individual parameters: weight, height, and body shape. The application then creates a virtual avatar of a shopper. With its help, it is possible to “try on” realistic 3D models of different clothes. This way, AR can drastically boost sales. Now, customers who didn’t have time or desire to go to the showroom will get a great chance to buy from the comfort of their homes and be sure that the selected garment fits them.
3D modeling technology and AR also enhance the customer experience of those who don’t mind going to the real shop. With the device called “interactive mirror” installed in a boutique, a shopper can try on the whole assortment without going to a real fitting room. The customer will simply have to stand in front of the device, press the button to choose clothes and accessories, and see how the system seamlessly combines the reflection and photoreal 3D models of chosen clothing.
3D modeling technology benefits furniture manufacturers in many ways. At the design development stage, it allows for fine-tuning the looks and features of the virtual 3D prototype to perfection. It is possible to try different shapes, textures, colors, materials, experiment with sizes and proportions of furniture pieces. And all that with no need to make real prototypes — every change is made digitally in CGI software. This way, 3D modeling solves the problem of wasting materials and spending an excessive amount of time and money.
Also, 3D visualization technology is an asset for creating catalogs. Using just one basic 3D model, skilled 3D artists can create many images that show the furniture pieces in different variations — with various colors, materials, and textures. What’s more, with CGI, it is easy to show an item in diverse beautiful settings. For this, the manufacturer just needs to pick the ready 3D scenes from a 3D visualization company’s base, or order custom ones, and 3D artists will do the rest.
Another benefit of 3D visualization technology is that it allows for showcasing products in realistic quality before they are produced. This means that brands do not have to manufacture numerous items, photoshoot them for a promo campaign, and then keep them in storage until someone makes an order. Now, the furniture items can be produced only after someone orders them.
To make the shopping experience absolutely convenient, the furniture brand can develop an AR application. Such an app can enable prospects to visualize the realistic 3D model of furniture in their home and make sure it fits the interior.
3D modeling technology is an asset for jewelry designers too. It allows for turning hand-made sketches of a jewel into detailed photorealistic 3D imagery that gives a full understanding of the product. For this, a manufacturer has to send sketches of the future rings or bracelets to a 3D rendering company. Then, 3D artists will turn them into photoreal 3D visuals of any required kind: 3D imagery, CG animations, 360 product views. These materials can be effectively used for advertising. 3D animations and 360 product views are especially effective because they allow users to see jewels from every angle.
This way, 3D modeling helps jewelers save money. It goes without saying that the jewelry industry uses ultra-expensive materials. Therefore, manufacturers need to avoid at all costs spending resources on the production of items that won’t be in high demand. And 3D visualization technology can help them here. The jewelers can order realistic 3D models of their new designs and then share digital images on their web pages. This way, it will be possible to understand if these products capture potential shoppers` interest.
Also, 3D visualization technology helps customize jewelry. If a client orders a custom piece, a jeweler can order a 3D modeling of it first, Then, the 3D image can be shown to the client so that he can say if that is exactly what he wants. If the answer is no, the jeweler will be able to make changes to the design before the physical item is created.
#4. Electronics and appliances
Electronics and appliances manufacturers highly benefit from 3D modeling technology because it helps to easily explain the functions of new products and show how to use them. And it’s possible even for the devices that are about to be launched — because 3D artists can create a realistic 3D model of an item based on its drawings only.
This can dispel all the prospects’ doubts about ordering a new appliance. The problem is that buyers do not like to read long instructions on assemblage, installation, and usage of a device. And product pictures cannot help understand these processes to a full extent. For these reasons, the prospects can hesitate about buying a product. That is where 3D animations can be of great use. Within a few minutes, a CG video can showcase how to assemble, install, and use any state-of-art appliance. For getting such an asset, manufacturers just have to contact a professional 3D modeling company and fill in the brief. Then, 3D artists will create digital models and animate them to demonstrate in detail how the appliance functions.
Also, with 3D modeling technology, it’s easy to demonstrate the inner workings of any mechanism. For this, a 3D artist can make a 3D cutout rendering that showcases the product in section. It is much easier than creating such visuals with classic photography.
3D technology has provided car designers with ultra-powerful tools. Now, digital 3D models are a vital part of creating and testing new automobiles. CAD drawings of a car can be transformed into realistic 3D virtual prototypes. The designers can test and modify the 3D model of a car in a digital environment without spending resources on producing a real vehicle.
Some companies, for example, Ford, use 3D modeling technology for crash tests of cars. For this, they develop vehicle platforms in digital space and then test them in virtual crashes to find the weak points of an automobile.
And there is more to come. The famous Tesla Motors is creating the future of the automotive industry with the help of 3D modeling technologies. This company develops 3D models of a car’s components, and then the designers interact with them in virtual reality. For example, a car designer puts a VR headset on and sees a 3D prototype of the newly designed engine. The developer can grab, rotate, zoom it in and out, and even “cut” into pieces to see the inner structure. This optimizes designing process greatly.
3D modeling technology has revolutionized many industries and the ways businesses are run. 3D visualization is opening new opportunities for the world of fashion, it helps furniture, jewelry, and electronics brands. It is transforming even automotive design. And we believe that the list of industries that benefit from 3D modeling will be rapidly growing. Stay with us to learn more about this topic.
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